Application Security , Events , Governance & Risk Management

Why Cyberthreats in Ad Tech Mirror Traditional Enterprises

Stu Solomon, CEO, HUMAN, on Shared Challenges Across Diverse Cyber Landscapes
Stu Solomon, CEO, HUMAN

As-a-service offerings have drastically lowered the barrier to entry for threat actors, enabling virtually anyone to engage in malicious activities with minimal skill or sophistication, according to Stu Solomon, CEO, HUMAN. This accessibility has led to a proliferation of threats that may not adhere to traditional patterns of rational behavior, as individuals can leverage preexisting tools and infrastructure to create major threats, he said.

See Also: Breaking Down Silos With a Holistic View of Security, Risk

Drawing on his experience in both traditional enterprise security and the advertising tech space, Solomon said that while the threat actors and environments may differ, the volume and scale of digital interactions in both ad tech and enterprises create challenges in detecting and mitigating these threats.

"The impacts are common, whether you're in an enterprise or the ad tech space. You want to be able to root out fraud quickly. You want to be able to let valid traffic occur in a valid fashion," Solomon said. "In the ad tech and media space, you're trying to put your brand and your message in front of as many people as possible and maintain their interest and then guide them on in their journey to interact with your brand equities. The malicious actors have multiple places where they want to take advantage of that."

In this video interview with Information Security Media Group at RSA Conference 2024, Solomon also discussed:

  • The challenge of balancing privacy rights with the need to identify and mitigate threats;
  • Prioritizing the impact of cyber activities over the specific type of threats;
  • The importance of analyzing data across different platforms to detect anomalous activities and patterns.

Solomon has extensive industry experience, including as a former president for Recorded Future, combined with executive and C-suite leadership roles at Optiv, iSIGHT Partners - acquired by FireEye - and Bank of America.

About the Author

Michael Novinson

Michael Novinson

Managing Editor, Business, ISMG

Novinson is responsible for covering the vendor and technology landscape. Prior to joining ISMG, he spent four and a half years covering all the major cybersecurity vendors at CRN, with a focus on their programs and offerings for IT service providers. He was recognized for his breaking news coverage of the August 2019 coordinated ransomware attack against local governments in Texas as well as for his continued reporting around the SolarWinds hack in late 2020 and early 2021.

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